TOKYO, Japan, August 26, 2025 – Plug and Play Japan KK (Headquarters: Shibuya-ku, Tokyo, Representative: Phillip Vincent, hereinafter “Plug and Play Japan”), the global innovation platform, has signed a Memorandum of Understanding (MOU) with MENA InsureLab LLC (Headquarters: Kent, Delaware, Representative: AICHA GHAFFARI, hereinafter “MENA”), a leading regional enabler of collaborations within the insurance industry, to empower innovation in the Middle East insurance ecosystem.
With over eight years of experience supporting Insurtech innovation in Japan—ranked as the world’s fifth-largest insurance market—Plug and Play Japan will bring its expertise, global network, and innovation programs to the Middle East. MENA Insurance Lab, a key player in fostering innovation within the region’s insurance sector, will provide access to a robust network of insurers, regulators, and industry stakeholders across the Middle East and North Africa. By combining forces, both organizations aim to accelerate the digital transformation of the insurance industry, leveraging global best practices and regional insights.
As part of the partnership, Plug and Play Japan and MENA will host an event in December 2025, spotlighting cutting-edge Insurtech solutions and fostering connections between Japanese and Middle Eastern insurance leaders.. We look forward to your participation in joining us to better the future of the insurance sector in the Middle East.
Comment from Plug and Play
“Our collaboration with MENA InsureLab marks an exciting step toward unlocking innovation across the Middle East’s insurance landscape. By leveraging their deep local market insight alongside our global reach and experience supporting insurance companies with their open innovation activities, we aim to accelerate cross-border partnerships, empower innovators, and drive meaningful industry change. Together, we are laying the groundwork for a resilient, forward-looking insurance ecosystem that benefits stakeholders in the Middle East region.”
— Phillip Vincent, Managing Partner, APAC CEO, Japan, Plug and Play Japan
Comment From MENA Insurelab
“Partnering with Plug and Play Japan opens a new chapter for innovation in the Middle East insurance sector. By combining our regional expertise with their global network and proven track record in Insurtech, we can bridge markets, connect talent, and fast-track transformative solutions. This collaboration is not just about technology — it’s about building a stronger, more connected insurance ecosystem for the future.”
— Aicha Ghaffari, Managing Director, MENA InsureLab
About MENA
MENA Insurelab is the pioneering, first-of-its-kind Insuretech Accelerator designed to revolutionize the insurance landscape in the Middle East and North Africa (MENA) region. With 40+ partners all over the region and a comprehensive program spanning five dynamic phases, MENA Insurelab offers a transformative journey for startups poised to disrupt the insurance industry. Through their accelerator program, MENA aims to revolutionize the insurance industry by fostering collaboration between startups, insurers, and investors. MENA strives to empower entrepreneurs to develop scalable solutions that address emerging challenges, enhance customer experience, and drive operational efficiency within the insurance ecosystem.
MENA’s Company Overview
Company: MENA InsureLab
Founded: 2022
Address: 8 The Green STE D Dover, County of Kent, Delaware 19901
Representative: AICHA GHAFFARI
URL: https://menainsurelab.com/
About Plug and Play Japan
Plug and Play Japan is a global innovation platform headquartered in Silicon Valley. With over 40 leading companies from various industries participating as official corporate partners, we specialize in fostering corporate innovation, running cross-industry accelerator programs, investing in startups, and supporting startups in expanding overseas in collaboration with the Japanese government. Leveraging our extensive global network, we facilitate co-creation and collaboration between Japanese and international startups with innovative technologies and ideas, connecting them with industry-leading corporations to drive innovation.
For more information, please visit: https://www.plugandplaytechcenter.com/
Plug and Play Japan’s Company Overview
Company: Plug and Play Japan KK
Founded: 2017/7/14
Address: Shibuya Center Place 3F 1-16–3, Dogenzaka, Shibuya, Tokyo, Japan
Representative: Phillip Vincent
URL: http://japan.plugandplaytechcenter.com/
For Media Inquiry
Plug and Play Japan KK
Person in charge: Chiyo Kamino
Mail: press-japan@pnptc.com
